UC SAN DIEGO
Designs created in my role as Senior Graphic Designer for UC San Diego's department of Advancement Operations and Campaign (AOC), which contributes expertise in fundraising, donor engagement, prospect research and management, data and business intelligence, and communications to support fundraising goals in higher education and research.
organization: UC SAN DIEGO
As Senior Graphic Designer for UC San Diego Central Advancement, I develop visual communications that support one of the nation's leading public research universities. My work spans fundraising campaigns, executive proposals, impact reports, publications, environmental graphics, and digital communications, partnering with university leadership, writers, marketers, and stakeholders to translate complex institutional stories into engaging visual experiences.
Visit: advancement.ucsd.edu
Reports and Proposals
Designed editorial publications that transformed complex research and fundraising outcomes into engaging visual narratives. Collaborated with cross-functional teams to develop clear information hierarchies, cohesive visual systems, and accessible layouts that strengthened donor engagement and reflected UC San Diego's institutional brand.
Campaign: Endowed Chair Stewardship
Designed a comprehensive stewardship suite celebrating the establishment of endowed chairs and recognizing the generosity of philanthropic donors. The system included announcement mailers, personalized chancellor letters, donor presentation materials, commemorative gifts, and supporting collateral that created a cohesive, elevated experience while strengthening engagement with one of the university's most significant philanthropic programs. The broader program received a 2026 ADRP International Stewardship Award (Second Place, Donor Recognition – Medium Budget) for excellence in donor engagement.
Endowed Fund Report
Designed personalized annual reports that combined financial reporting with editorial storytelling to demonstrate the lasting impact of endowed philanthropy. Through thoughtful typography, data visualization, photography, and narrative, each publication transformed complex financial information into an engaging donor experience while highlighting the people, research, and programs made possible through endowed giving.
York Society Stewardship Calendar
Designed an annual stewardship publication celebrating the impact of planned giving through a calendar that paired compelling photography, editorial storytelling, and UC San Diego's newly launched brand identity. By transforming existing institutional content into an engaging donor experience, the piece strengthened connections with York Society members while highlighting the people, research, and discoveries shaping the university's future. Recipient of the 2024 Best of CASE District VII Award in Design – Specialty Pieces.
Campaign: Triton True
Designed a cohesive direct mail campaign welcoming new Triton True members and recognizing returning donors through a suite of personalized stewardship materials. Developed a flexible visual system spanning welcome letters, notecards, inserts, and supporting collateral that reinforced the program's identity while celebrating long-term philanthropic engagement with UC San Diego.
Specialty Print
Designed an array of custom greeting cards celebrating donor birthdays, holidays, and other milestone moments for a variety of university partners, including UC San Diego Health Sciences and the Jacobs School of Engineering. Each piece balanced the unique voice and priorities of its client while delivering a thoughtful, personalized stewardship experience.
Signature Event: Preuss Promise
Designed a comprehensive visual identity for UC San Diego's signature fundraising gala supporting The Preuss School. Created an integrated suite of invitations, event collateral, presentation graphics, and digital communications that unified the attendee experience while amplifying the organization's mission of expanding educational opportunity for first-generation students.
Digital Communications
Designed a library of digital header graphics and supporting visuals for newsletters, news briefs, crowdfunding campaigns, and institutional communications. Developed adaptable design solutions that reinforced brand identity while helping each story stand out across digital platforms.