organization: ARCHER EDUCATION
Archer Education partners with colleges and universities nationwide to expand enrollment through strategic digital marketing and student-centered storytelling. As part of the creative team, I designed responsive websites, landing pages, paid media campaigns, microsites, email marketing, and social media assets that translated complex academic offerings into engaging digital experiences for prospective students.
The work below represents a selection of paid media campaigns created for a variety of higher education partners, supporting student recruitment, retention, and enrollment goals. Designing across institutions required quickly becoming fluent in each school’s unique brand, audience, and visual language, then translating those identities into high-impact, concept-driven advertising designed to capture attention and communicate clearly in fast-moving digital spaces.
